Continuing with the theme of the ‘dealership of the future,’ service will no longer just be about a revenue-generating department. One where customers come and go when they need the dealer. Instead, service will be defined with the levels of amenities offered by a dealership. A car rental program is as old as time, but to how this complements the customer experience needs to be re-evaluated. Jim Decater from Dealer Car Rentals hangs out with Dennis at NADA 2018 in Las Vegas, Nevada to share how his program is mirroring a world famous franchise.
For the unedited interview with Jim, visit our YouTube channel:
Jim Decater (Seattle, WA)
Dealer Car Rentals
Wake Up Lucid
“Drunk on Information”