Website chats are a necessary tool for communication that has grown and evolved. Whether chat is managed by the dealer, fully managed by a vendor, or used as a bot, its application in a modern dealership creates new opportunities to engage customers if done the right way. Jeff Sterns and Michael Chaparro of Car Chat 24 are highlighted in episode #05 of Wisco Weekly and give credence to proper website chatting.
Also, serving as a special guest co-host is Brendan Dolan, who supplies additional insight on how website chat has been used and what its future will be.
To hear the unedited interview, visit our Youtube channel.
Jeff Sterns, Car Chat 24
Michael Chaparro, Car Chat 24