“Customers are always right, until they’re not,” says co-host Kelly Cruz.
In episode #43, we return to the scene of Regan Motors in Thousand Oaks, California. Independent dealerships often face the brunt of social media reviews because customers can still be high maintenance to a dealership operation where the Owner is the GM is the Sales Manager is the Finance Manager is the Vehicle Inspector. However, leave it to Garrett Regan to use technology to add a virtual staff member to his dealership.
If you liked this episode, have a listen to:
- How a 35 year-old became a dealer
- Facility improvements for the customer experience
- Social contagion: How one dealer responds to reviews
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