Five words can change the landscape of how a local retail operation thrives in the Los Angeles market – If Google Ran My Dealership. These are the words of a thought experiment the owner of Honda of Downtown Los Angeles reflects on regularly about his dealership operation. Joe Shuster, a NY transplant, purchased bankrupt Honda of Downtown Los Angeles in 2011. Later this year, he is expected to open a 210,000 square foot vertical showroom that will cement his legacy as a Dealer Principal in the competitive LA market. How did he get to this point, and how will he continue to deliver for his employees, customers, and the community at large…by presupposing if Google ran his dealership.
This is Part I of a two-part series. Subscribe and receive notification for Part II.
Honda of Downtown Los Angeles
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