Social Contagion: How One Dealer Responds to Reviews
DS II

 
 
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How your business communicates with customers online can and may affect how your customers perceive your business offline. In episode 06, Dennis and Kelly provide a play-by-play commentary on Yelp reviews of a certain Huntington Beach dealership and use forensic linguistics to analyze who the dealer respondent may be. Also spoiler alert…Dennis has a terrible southern accent.

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