By reverse engineering how virtual world sellers operate in the real world, automotive retailers can learn the best way to hack into the customer experience. Professor David Bell analyzes this transition in his book Location Is Still Everything. Formerly a professor of marketing at Wharton Business School, Bell explains how GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography, You) are the ultimate key indicators on how virtual world sellers succeed in the real world.
Episode #47 shapes out to be a book review by Dennis and Kelly as they uncover some key concepts like preference minority, proximity effect, similarity effect, and BOPS (buy online, pick up in store).
Buy book on Amazon.
Learn more about David Bell.
If you liked this episode, tune in to:
- Facility Improvements for the Customer Experience
- If Google Ran My Dealership
- Social Contagion: How One Dealer Responds to Reviews
- Realistic Progression: Dealers Then, Customers Now
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