Wisco Weekly
Wisco Weekly
The Evolution of Salesperson to Product Expert (feat. Patrick McMullen)

patrick mcmullen, max digital, salesperson, product expert

Tensions at dealerships go beyond the salesperson-customer dynamic. Sometimes this tension is an internal battle with dealership staff. As a result, a transformation is occurring at dealerships where more and more dealer executives are moving away from commission-based salespersons to hourly product experts. Patrick McMullen, VP of Strategy and Innovation at Max Digital, discusses external and internal dealership operations at his fictitious “McMullen BMW” store.

This is Part I of a two-part series analyzing the evolution of the salesperson into a product expert. Stay tuned for Part II.

Featured Guest:
Patrick McMullen, VP of Strategy & Innovation
Max Digital

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