What’s the difference between a personalized price and a good deal

What’s the difference between a personalized price and a good deal
CS II

 
 
00:00 / 00:33:12
 
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In a Harvard Business Review article, author Rafi Mohammed discusses how retailers use personalized pricing to maximize profits.  Dennis and Kelly add some further thoughts to this, and even get to the conclusion that a personalized price is different than a good deal.  Also, Dennis introduces a new segment of wine tasting.

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