When you earn a dollar, there is a sense of gratification that you are on the right journey. When you emigrate from South Africa to Newport Beach and earn a dollar, magnify that gratification 100-fold. Malcolm Phillips of Phillips Auto worked his tail off to learn and thrive in the independent dealer space. From advertising in Autotrader the magazine to now showcasing his digital showroom, his openness to change is a direct result of his street hustle from the days in South Africa. But his secret sauce in his dealership operation is not selling cars, rather it stems from something else.
Have a listen and enjoy!
If you liked this episode, have a listen to:
- How a 35-year old became a dealer
- Lessons from a luxury real estate agent
- Thinking about a career in the car business
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