Tuesday, September 18, 2018 — When you earn a dollar, there is a sense of gratification that you are on the right journey. When you emigrate from South Africa to Newport Beach and earn a dollar, magnify that gratification 100-fold. Malcolm Phillips of Phillips Auto worked his tail off to learn and thrive in the independent dealer space. From advertising in Autotrader the magazine to now showcasing his digital showroom, his openness to change is a direct result of his street hustle from the days in South Africa. But his secret sauce in his dealership operation is not selling cars, rather it stems from something else. (Read more)
Tuesday, September 11, 2018 — In episode #43, we return to the scene of Regan Motors in Thousand Oaks, California. Independent dealerships often face the brunt of social media reviews because customers can still be high maintenance to a dealership operation where the Owner is the GM is the Sales Manager is the Finance Manager is the Vehicle Inspector. However, leave it to Garrett Regan to use technology to add a virtual staff member to his dealership. (Read more)
Thursday, September 6, 2018 — Forget the mindset you need to have to start a dealership. Rather, think about the practical elements like what processes do you have in place to serve the customer and make your dealership as efficient as possible. Owner and dealer executive, Garrett Regan, took his background in racing combined it with his commitment to the community, and formed his independent dealership in Thousand Oaks, California. (Read more)
Tuesday, August 28, 2018 — Get some life experience after college, they say. Go and travel the world. Be a peon for a Fortune 500 company and learn from the best, they say. My guest today has taken the road less traveled. He did not take time off to get some life experience. What he did, he went from college to starting his own company. (Read more)
Tuesday, August 21, 2018 — In an industry where selling translates to more cars and more money, what often gets sacrificed is the customer experience. Having attended the American Academy of Dramatic Arts, owner of Honda of Downtown Los Angeles, Joe Shuster, takes a different approach to how his sales operation works. While there are other elements about his operation that make it go smooth, complimentary to it is how he applies what he learned in acting school to the car business. (Read more)
Wednesday, August 15, 2018 — Five words can change the landscape of how a local retail operation thrives in the Los Angeles market – If Google Ran My Dealership. These are the words of a thought experiment the owner of Honda of Downtown Los Angeles reflects on regularly about his dealership operation. Joe Shuster, a NY transplant, purchased bankrupt Honda of Downtown Los Angeles in 2011. (Read more)
Tuesday, August 7, 2018 — This is the mothership of all Wisco Weekly seasons, as we’ve finally turned the corner and are featuring franchise and independent dealerships. Learn from dealer executives on how they operate their store, why you should do business with them, and ultimately, will you start the next best automotive startup to help a new generation of buyers and sellers? (Read more)
Season 3 featured many vendors from NADA 2018 in Las Vegas, NV. Learn from automotive tech companies and how they are helping the customer experience.
The theme for Season II is “lacking ideas” and Dennis explores better ways customers are buying cars and dealers are selling cars.
In the Pilot season, Dennis shared real-life customer buying scenarios and discussed dealer issues from his interactions with franchise and independent dealers.