Latest Episodes

How the Government Provides a Customer Experience (feat. Joseph Sanberg)

Thursday, Mar 1, 2018 — On the heels of NADA, let’s get our neurons firing to consume as much knowledge as we can, and to think and challenge presumptions we will eventually hear at the Show. No better way to satiate this thirst for knowledge than to learn from other industries, and in this case the state of California.

Meet California Entrepreneur, Joseph N. Sanberg…(Read More)

How Improv Comedy Helps Car Buyers

Tuesday, Feb 27, 2018 — Car buying is a dynamic environment comprised of many fixed and variable factors. For instance, many a time, a buyer needs to “think” about things even though their research is thorough and their finances are in order. So why still think about things? Or better yet, how can you avoid not overthinking things? Dennis offers communication techniques on how improv can help a car buyer make a decision.

The "Go Away" Gift: Sponsoring Your Local Community (feat. Troy Roelen)

Thursday, Feb 22, 2018 — Dealers are often solicited for their monetary support of local community organizations. In fact, the solicitations are so plentiful that dealers implement a formal submission process and include such donations in their annual budgets. However, there is a fine line between supporting local organizations and getting involved in local organizations. The former equates to buying girl scout cookies. You don’t really want the cookies, but you’re willing to pay to support the cause. The latter is a business decision filled with benefits, measures, and negotiations. Dennis raps out with Athletic Director, Troy Roelen, from Mission Viejo High School to share the existing model of high school sponsorships and to explore new ways for dealers to get involved.

Parents Just Don't Understand...or Do They? (feat. Chuck Schofield)

Tuesday, Feb 20, 2018 — Do parents understand children when it comes to what they want and how they want it? AutoGravity, a car-buying app, seems to think they have an answer. More millennials (ages 21-35) are buying cars at a greater rate than any other generation. These buying habits include a sophisticated level of technology to cater to hedonistic buyers. Vice President of Dealer Development at AutoGravity, Chuck Schofield, shares with us how a financing app is the most sensible way for this generation to buy cars.

The Trifecta: Lessons from a Luxury Real Estate Agent (feat. Matt Blashaw)

Thursday, Feb 15, 2018 — It’s very important that we learn from other industry professionals. Furthermore, we should learn from the best of them! Our guest for episode #10 is Matt Blashaw, who has been a project in the making for the last 30 years. Fast forward to today, and he is a luxury real estate agent, a licensed contractor, and a builder, which makes him a trifecta in his business. Being a trifecta has also landed him a role as a host on popular HGTV and DIY Network shows such as Yard Crashers, Vacation House for Free, DeConstruction, Project Xtreme, Money Hunters, and Blog Cabin. Tune in to hear how a luxury real estate agent operates!

Q and A with Dennis and Kelly

Tuesday, Feb 13, 2018 — Listeners submit their questions and seek advice for car buying and selling. Questions and topics include: shopping for a reliable car; selling a car in the shortest amount of time for the most amount of money; shipping a car cross country; fixing dings and dents on a leased car; shopping for an eco-friendly SUV; selling an enthusiast-type car; and finding a good car locally.

Realistic Progression: Dealers Then, Customers Now (feat. Amit Chandarana)

Thursday, Feb 8, 2018 — It’s an episode like #08 why the Wisco Weekly podcast formed. Dennis sits down with Amit Chandarana, VP of Business Development for Roadster, and discusses what the car business looked like in the early 2000s and how it has evolved today to cater to the customer experience. Amit is a 17-year veteran of the automotive industry and applies his full educational and professional background to achieve what he calls “realistic progression.”

A Modern Review of the Costco Auto Buying Program

Tuesday, Feb 6, 2018 — The Costco Auto Buying Program allows members to save money on new and used car purchases through their network of approved dealers. Costco touts that they sell 400,000+ cars through this program, which would rank them second in the nation behind publicly traded, AutoNation, for most vehicles sold. So, is Costco a good place to buy a car? Can you get a better deal through Costco? And how does it rank against other buying programs? Tune in to find out.

Social Contagion: How One Dealer Responds to Reviews

Thursday, Feb 1, 2018 — How your business communicates with customers online can and may affect how your customers perceive your business offline. In episode 06, Dennis and Kelly provide a play-by-play commentary on Yelp reviews of a certain Huntington Beach dealership and use forensic linguistics to analyze who the dealer respondent may be. Also spoiler alert…Dennis has a terrible southern accent.

What Would Barney Stinson Do

Tuesday, Jan 30, 2018 — First off, “suit up” and then stop being sad and be awesome instead, says Barney Stinson from How I Met Your Mother. As the car selling season tapers off in preparation for tax season, there is still a strong contingency of buyers who prop up automotive sales.  Bankers! Bonuses have finally been distributed and that cash is burning a hole in their pocket. But do they buy fast cars, luxury cars, or is there a more “legen-wait-for-it-DARY” rate of return they can get?  This episode is for anyone who is meticulous about saving money.

The New Buying Power in the US - Asian American Women

Thursday, Jan 25, 2018 — Who has two thumbs and likes to do yoga, eat healthy, big on skin care, travel, and is very good with their money?  The Nielsen Company put out a case study on the buying power and characteristics of Asian American women.  Find a way to target this demographic, and you’ve earned a customer for two generations.

What's the Difference Between a Personalized Price and a Good Deal?

Tuesday, Jan 23, 2018 — In a Harvard Business Review article, author Rafi Mohammed discusses how retailers use personalized pricing to maximize profits.  Dennis and Kelly add some further thoughts to this, and even get to the conclusion that a personalized price is different than a good deal.  Also, Dennis introduces a new segment of wine tasting.

How to Gain Followers for Your Passion Project (feat. Hunter Swift)

Thursday, Jan 18, 2018 — Sometimes you need an outlet for the demands of your full-time gig, as well as other important commitments like family.  In part II, Hunter shares how he has been able to build up a side business from his photography passion while not compromising on his full time job nor his family.  There are great tips here for anyone looking to gain a following through social media.

What Dealerships Do with Customer Data (feat. Hunter Swift)

Tuesday, Jan 16, 2018 — In this eye-opening episode of season II, Dennis and newly adopted co-host, Kelly Cruz, sit down with automotive CRM expert, Hunter Swift, to share some insight on how your data is currently used by dealerships, and how it SHOULD be used to align with the customer experience.  This is part I of a two-part series with Hunter Swift.

Season III Starts Beg. of April

Have a suggestion for Season III? Contact us.

Best Customer Horror Story Contest

Submit your most horrendous car buying or selling story for a chance to be featured on the podcast and win prizes!

Read more.

Season I

In the Pilot season, Dennis shared real-life customer buying scenarios and discussed dealer issues from his interactions with franchise and independent dealers.

View episodes.

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